Feasibility assessment
Not every project is feasible in every form. An honest assessment protects both sides.
A serious feasibility assessment answers three questions: can we realistically reach the target group in the region, within the timeline, with the requested criteria? Is the mix of length, format, and incentive coherent? And are there structural risks that should be named early?
If any of these is a no, we say so — even if it means declining a project or recommending a specialised partner agency.
That stance is part of how we define quality.
Questions a good feasibility assessment answers
- How common is the behaviour or role in the region?
- Which criteria drive effort most – and are they all necessary?
- Does the timeline fit the rarity of the audience?
- Is the planned incentive adequate for this audience?
- How will validation work, and what does that mean for timing?
Illustrative example
Illustrative example (not a client case): a request combines five narrow criteria – region, occupation, specific software, company size and a purchase decision in the last six months. Individually the criteria are reachable; together it becomes very narrow. An honest assessment says so and shows options: relax one criterion, widen the region, plan more lead time or adjust the number of participants.
What we don't do in an assessment
- We don't promise feasibility before personally reviewing the audience.
- We don't quietly loosen criteria to be able to say yes.
- We don't quote fixed prices without project context.
The online project assessment on this website surfaces complexity drivers and gives a non-binding price orientation. The reliable assessment follows in a personal conversation.
Want to outline your project? We'll give an honest first read.